Do Something Unreasonable

I’ve been thinking a lot lately, and it usually goes something like this: 

“WTF are you doing? This is not a reasonable path.”

That’s my rational side….

But let’s be real, you all know I was never gonna take the ‘reasonable path’. 

Most people hear about Beach Sherpa and think ‘that’s genius’ (It is). But the part no one sees is that everything around it is completely unreasonable.

Turning down $100K+ salaries to build a seasonal startup?
Unreasonable.
Trying to mix technology with the beach?
Unreasonable.
Expanding to another location before we’ve generated any real revenue?
Absolutely unreasonable.

But that’s the thing:
The idea isn’t the unreasonable part. The ambition is.

Everyone has ideas, but it's about what you’re willing to risk for yours. If no one has questioned your sanity (or life choices lol), you’re probably living a perfectly normal life. While not a bad thing, that is not a description I ever want to embody. 

The moment you start treating your small idea like it can become a big one, you start to look a little unhinged. You’re doing things out of order. You’re taking steps that don’t make sense yet. You’re investing before the validation shows up.

But honestly that’s where the leverage is.

Reasonable people wait.
Wait for clarity.
Wait for confidence.
Wait for someone to tell them the move is safe.

But nothing meaningful is safe at the beginning.

I started a tech company without being technical - Unreasonable                                       I hired 20 Sherps before we had any demand - Unreasonable  We got shut down week one, but I fought for (and won) operational approval, that was unreasonable too. (No one gets approval in Wrightsville Beach… except we did.)

Each “unreasonable” step created momentum that reasonable behavior never would’ve produced.

That’s the part people forget.
Momentum isn’t built on logic, it’s built on audacity. When you’re audacious you have massive wins and brutal failures, but both move you forward. 

And if you haven’t figured it out yet, that’s what I’m here to do. Be audacious. 

The rewards go to the people who move before it makes sense

There’s this funny thing that happens when you do something ‘slightly’ bigger than you’re “qualified” to do.

People just show up. (Shout out Wilmington!)

Mentors.
Investors.
Customers.
Talent.
Luck.

Because boldness creates gravity. And gravity attracts all things.
Not because you know everything, but because you’re clearly in motion.

And there’s something about someone choosing a path that’s too big for them that makes the universe want to help.

You don’t need to do something insane.
You don’t need to go full burn-the-farm mode.

Just push your boundary by 15%

Send the message you’ve been putting off.
Pitch the thing you think you’re not ready for.
Launch something small that scares you.
Say yes to an opportunity you don’t feel “qualified” for.

Reasonable actions add, but unreasonable actions multiply. 

The best part is that by the time the world realizes that you’ve done the impossible, you’ll have a shit eating grin stretched across your face because you’re already on to the next ‘impossible’ thing.

-Mack

P.S. Tell the homies you love them, it’s not said enough. I love yall. Now go do something unreasonable.